Why More Men are Frequenting Spas in Winnipeg
Something exciting has been happening at spas all over Canada! We are seeing an increase in men beginning to embrace skin care and self-care. As we receive more education on skin health on social media and expectations for grooming begin to become more equal, this trend is predicted to be here to stay. Good skin and a well-groomed appearance is progressively becoming the norm for all men, and we’re down with it. Everyone deserves to look and feel their best!
We sat down to chat with some of the guys who come into Total Wrapture to learn more about their experiences.
Luke was here to get a photofacial with one of our skin technicians, Amy. “I’ve always had some redness on my face and until recently I didn’t know I could treat this more permanently!”
Learning About Skin Care & Laser Treatments
As a lot of skin care education is targeted at women, guests like Luke often find out about laser skin care solutions from the women in their lives. “One day, my wife said ‘you know you can even out your tone in with a quick laser treatment, right?’ I hadn’t even thought of addressing this redness with laser.” Luke went online and booked a Skin Consultation with Treatment so he could get it done right away.
The next afternoon, he found out more about his skin than he ever knew. He was in and out for an I.P.L. photofacial, and got expert recommendations for exactly what type of skincare he needs in his routine. He literally left beaming.

Hair Removal
Troy has a big weekend coming up. He is competing for the first time in a bodybuilding competition right here in Winnipeg! As is the case in this sport, contestants are expected to have tanned, hair-free skin. Troy booked a sugaring hair-removal appointment to ensure he would get smooth skin without the irritation, bumps, and ingrown hairs from razor shaving. “I’d never gotten sugaring or even waxing before,” he explained, “I didn’t realize it stings a little when the hair actually comes out!”
Jasper booked a Hydrating Face Treatment, our classic facial that addresses custom skin goals while letting you relax. He also added on a 20-minute LED Light Therapy session after to boost his oilier skin with the bacteria-killing blue light that controls breakouts. “Although I was primarily here to get skin care, it gave me the chance to relax and unwind after a long day.”
Discovering Better Skin
A lot of men are discovering the world of professional skin care and grooming, and are surprised at just how much there is out there available to them. “I hadn’t realized just what a difference proper cleansing and moisturizing daily would make.” Luke felt like he could talk about his cosmetic skin concerns freely for the first time. “I mentioned a couple of skin tags that have always bothered me. Next thing I knew, Amy had zapped them off with the Thermo-Lo device!” A few days later, they flaked off.
Until he did a little research, Troy’s initial plan for bump-free hair control was hair removal cream. “The only problem is that just like a shave, only the upper portion of the hair is removed with hair removal cream and immediately starts growing back out.” Sugaring targets hair at the root, allowing him to enjoy his hair-free experience for longer.
Advice For Men From Men
We asked Jasper what he would say to men who are considering taking this step to better skin and grooming, but are unsure of going into a spa, a space that tends to be more frequented by women. He chuckles, “I was a bit stiff and unsure the first time. That’s totally normal and the skin technicians fully expect that.”
However, when the face cleanse and moisturizing began, he almost fell asleep, a great compliment to our skin techs. “Just try it once,” he shrugs, “I guarantee once you see the results, you’ll realize there is a better way of taking care of your skin than just washing it.”

The Difference Nail Care Makes
Not only are men becoming regulars here for skin care and hair removal, but you’ll often see them at our pedicure and manicure stations too. One of our guests noted that her partner is a runner, a sport that takes a toll on the feet and toenails. “He swears by his monthly pedicures to clean everything up and avoid fungal infections and ingrown nails.”
Other Popular Grooming and Skin Services
Men also come in for brow grooming, laser scar removal, and radiofrequency facial skin tightening to address skin aging, undereye bags, and dark circles. Our senior estheticians often say, “All of our services are also men’s services,” and whether it’s FlexSure body contouring for better muscle definition or a back facial, they also deserve to enjoy quality self-care.

“It’s also good for me!” notes one lady who overhears us discussing men’s spa services, “When he feels and looks good, I’m extra excited for our outings!”
See a full list of our men’s services here and book better skin and grooming today!